Barcode Scenario

"The geometry of perception" 




This project aims to question the relationship between the symbolic coding of the barcode and the construction of the photographic image from the notions of optical and technological unconsciousdeveloped by Walter Benjamin and Franco Vaccari. In “Barcodes” the photographic image of the world is structured with the same paratactic construction of the linear parallelism that characterizes the Barcode system, a universal identification that allows and regulates the spread of goods and objects in a capitalist and globalized society. In this sense, this research should be seen first of all as a reflection on the nature of the photographic act - the primary act through which the visual identity of the world is built today and its diffusion within the social structure thanks to the mechanisms that regulate the technological unconscious.

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